{"title":"Start Here","description":"\u003cp data-start=\"81\" data-end=\"180\"\u003eStart here if you are new to the shelf, buying a gift, or just want a cleaner way into the catalog.\u003c\/p\u003e\n\u003cp data-start=\"182\" data-end=\"292\"\u003eThis is the short list: subscriptions, mystery boxes, and beginner-friendly picks from Hinckley’s Fancy Meats.\u003c\/p\u003e","products":[{"product_id":"beginners-sardine-box","title":"Beginner's Sardine Box","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThree straightforward sardine tins for anyone who has been curious about better tinned fish but does not know where to begin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach tin is packed in olive oil, with no elaborate sauce or unusual preparation to get in the way. Open them side by side and you can start to see what changes from producer to producer: the size and texture of the fish, the character of the oil, the salinity, and the way each cannery handles the same basic idea.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEat them straight from the tin. Put them on saltines with hot sauce. Lay them over grilled sourdough with lemon. This is an easy first step into better sardines and a useful reference point for everything that comes after.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eThe current box includes:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eNuri Sardines in Olive Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSiesta Co. Sardines in Olive Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eJosé Gourmet Sardines in Olive Oil\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eOur tinned fish selection changes regularly. If one of these tins becomes unavailable, we may replace it with another approachable, high-quality sardine packed in olive oil. The point of the box remains the same: three good tins, chosen as a clear starting place for better sardines.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hinckley's Tinned Fish","offers":[{"title":"Default Title","offer_id":44727644160083,"sku":null,"price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/6382\/0627\/files\/ChatGPT_Image_Jun_2_2026_11_17_29_PM_3.png?v=1780456829"},{"product_id":"tinned-fish-mystery-gift-box-3-tins","title":"Tinned Fish Mystery Gift Box - 3 Tins","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThree tins selected by Hinckley’s for anyone who wants a good surprise without having to sort through the whole shelf.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe assortment changes with what is in the shop and what is worth sending out. A box may include sardines, tuna, mackerel, mussels, octopus, razor clams, or something else that earns its place. Expect producers such as Nuri, Pinhais, Fangst, Tenorio, Luças, Ramón Peña, José Gourmet, Açôr, and others from the rotating selection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is not a box of leftovers or three random tins pulled from a shelf. It is built as a small guided discovery pack: good producers, varied possibilities, and enough range to make opening the box part of the fun.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSend it as a gift, bring it to someone’s house, or open it yourself with bread, crackers, lemon, hot sauce, and a drink nearby.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eIncludes:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003e3 rotating tins of seafood conservas\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAverage net weight: approximately 125 g per tin\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eBecause the selection changes regularly, the exact tins pictured may not match the tins received. Every box is selected by Hinckley’s from the current assortment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cstrong\u003eAllergen notice:\u003c\/strong\u003e This rotating box contains seafood and may include fish, molluscan shellfish, or crustacean shellfish. Contact us before ordering if the recipient has food allergies.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hinckley's Tinned Fish","offers":[{"title":"Default Title","offer_id":44737583874131,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/6382\/0627\/files\/ChatGPT_Image_Jun_2_2026_11_17_28_PM_2.png?v=1780456788"},{"product_id":"hinckley-s-tinned-fish-subscription","title":"Hinckley’s Tinned Fish Subscription","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eA rotating monthly selection of tinned fish, shellfish, and conservas selected by Hinckley’s.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEach shipment is built from what we are currently excited to send out: sardines, mackerel, tuna, smoked fish, mussels, squid, octopus, razor clams, pâtés, roe, and harder-to-find tins don't stay on the shelf long. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cmeta charset=\"utf-8\"\u003eSome months lean classic. Some months get stranger. You may see something smoked, spicy, rich, briny, limited, or difficult to find again. The selection changes month to month, with the goal of building a better conservas pantry over time. \u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis is a good fit for someone who already likes tinned fish, wants to explore more of the shelf, or needs a recurring gift with some thought behind it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePrefer to avoid certain seafood? Choose from the available exclusion options before ordering and we will build the shipment accordingly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eShips monthly. Contents vary by availability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIncludes a rotating selection of conservas. Net weights vary by selection.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eChoose one available exclusion before ordering. We will build the monthly shipment around that preference when possible.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hinckley's Tinned Fish","offers":[{"title":"No exclusions","offer_id":45050938097747,"sku":null,"price":79.99,"currency_code":"USD","in_stock":true},{"title":"No shellfish","offer_id":45050938130515,"sku":null,"price":79.99,"currency_code":"USD","in_stock":true},{"title":"No spicy tins","offer_id":45050938163283,"sku":null,"price":79.99,"currency_code":"USD","in_stock":true},{"title":"No paté or roe","offer_id":45050938196051,"sku":null,"price":79.99,"currency_code":"USD","in_stock":true},{"title":"No smoked tins","offer_id":45050938228819,"sku":null,"price":79.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/6382\/0627\/files\/ChatGPT_Image_Jun_2_2026_11_17_28_PM_1.png?v=1780456701"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/6382\/0627\/collections\/Logo_a7e6a83a-58c9-4c56-98cb-f1a07fba127a.png?v=1780457423","url":"https:\/\/hinckleystinnedfish.com\/collections\/frontpage.oembed","provider":"Hinckley's Tinned Fish","version":"1.0","type":"link"}